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Persuasive Recommender Systems

Part of the SpringerBriefs in Electrical and Computer Engineering Book Series

DOI: 10.1007/978-1-4614-4702-3

ISBN: 978-1-4614-4701-6

Publisher: Springer New York - Springer Journals

Aug 17, 2012

Available

Introduction

Yoo, Kyung-Hyan; Gretzel, Ulrike; Zanker, Markus

Pages: 1 –2

[The persuasion literature suggests that people are more likely to accept recommendations when persuasive cues are displayed in the communication process. This chapter explains why persuasion is an important issue in the context of recommender system design and research and provides a general...
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Theoretical Background

Yoo, Kyung-Hyan; Gretzel, Ulrike; Zanker, Markus

Pages: 3 –7

[This chapter provides the conceptual framework for persuasive recommender systems. Relevant theories for the framework are first reviewed and the framework is presented. The framework is developed based on theoretical background emerging from two theoretical streams in communication research:...
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Source Factors

Yoo, Kyung-Hyan; Gretzel, Ulrike; Zanker, Markus

Pages: 9 –19

[This chapter discusses source factors that can influence persuasion outcomes. An overview of relevant source factors examined in the traditional interpersonal communication literature is provided. Then various factors that have been applied and examined in relation to technology, and in...
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Message Factors

Yoo, Kyung-Hyan; Gretzel, Ulrike; Zanker, Markus

Pages: 21 –26

[While the source of a message plays an important role in the persuasion process, the message itself can also have a significant impact on the persuasiveness of recommendations. This chapter reviews the relevant message factors studied in traditional persuasion literature and discusses how those...
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Receiver and Context Factors

Yoo, Kyung-Hyan; Gretzel, Ulrike; Zanker, Markus

Pages: 27 –33

[Although a communicator possesses persuasive characteristics and delivers a persuasive message to a target audience, it is not guaranteed that the message will be accepted by the receiver. The characteristics of a receiver as well as context factors often moderate the persuasion process. This...
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Discussion

Yoo, Kyung-Hyan; Gretzel, Ulrike; Zanker, Markus

Pages: 35 –36

[A conceptual model for persuasive recommender systems is depicted in this chapter based on the review of existing recommender system literature discussed in the previous chapters. The key constructs in the model are the recommender system (source), the recommendation (message), and the system...
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Implications for Recommender System Design

Yoo, Kyung-Hyan; Gretzel, Ulrike; Zanker, Markus

Pages: 37 –44

[Although a multitude of persuasive characteristics of recommender systems have been researched until now, a coherent theory of how to design and implement persuasive recommendation applications is not available. In this chapter, implications for creating persuasive recommender systems are...
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Directions for Future Research

Yoo, Kyung-Hyan; Gretzel, Ulrike; Zanker, Markus

Pages: 45 –46

[This chapter identifies research gaps based on the review of existing literature and provides concrete suggestions for future research. The need for new research methodologies and measurement approaches as well as the necessity to consider novel ways to interact with recommender systems, for...

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