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Railway Photographic Advertising in Britain, 1900-1939

Part of the Palgrave Studies in the History of the Media Book Series

DOI: 10.1007/978-3-319-70857-7

ISBN: 978-3-319-70856-0

Publisher: Springer International Publishing - Springer Journals

Mar 7, 2018

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Introduction

Medcalf, Alexander

Pages: 1 –34

[We know comparatively little about how people were persuaded to travel during the first half of the twentieth century. In this Introduction, Medcalf explores why this is so, what is currently known about railway advertising, what is lacking and why the subject is of interest to those beyond...
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Railway Advertising: Theory and Practice 1900–1939

Medcalf, Alexander

Pages: 35 –69

[This chapter establishes the promotional culture responsible for producing railway photographic advertising between 1900 and 1939. Focusing in particular on the Great Western Railway, it argues that a promotional culture developed in three stages. Stage 1, 1900–1914, outlines how a...
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In the Country

Medcalf, Alexander

Pages: 71 –109

[This chapter examines how the Great Western Railway promoted its rural destinations to different groups of consumers. The company did not sell a commonplace countryside, but used photographic advertising to offer different visions intended to hold particular resonance with certain interest...
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By the Seaside

Medcalf, Alexander

Pages: 111 –152

[Seaside resorts were some of the most popular holiday destinations in the first half of the twentieth century. Whilst the resorts themselves strove for somewhat unique images, they nevertheless agreed on the main tenets of their offerings. So too did holidaymakers, whose desire for photography...
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Around Town

Medcalf, Alexander

Pages: 153 –182

[Holidaymaking is chiefly viewed as taking flight from urban areas, and the town is therefore a forgotten place in the history of holiday and travel advertising. Yet for the GWR it was essential to induce as many people as possible into these areas, regardless of the popular perception. But this...
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On the Train

Medcalf, Alexander

Pages: 183 –215

[Whilst destinations were the significant lure in railway advertising throughout this period, escalating competition from motor cars and buses necessitated that the GWR rethink the popular image of travel. Most passengers could cite negative experiences, and the company recognised that to...
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Conclusion

Medcalf, Alexander

Pages: 217 –227

[The conclusion summarises the volume’s main findings, in relation to transport history, the scholarship surrounding advertising in Britain, and within this photographic advertising, and argues for the place of railway guidebooks to understanding British society across the first four decades of...

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