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Affective Governmentality

Part of the Cultural Studies and Transdisciplinarity in Education Book Series (volume 9)

DOI: 10.1007/978-981-13-7807-2

ISBN: 978-981-13-7806-5

Publisher: Springer Singapore - Springer Journals

Jul 2, 2019

Available

Governmentality and Education: Vulnerable Triumphalism as a Technology

Pereira, Andrew Joseph

Pages: 1 –18

[The introduction sets the stage for investigating the portrayal of culture and education within the educational imaginary of neoliberalism and governmentality. This chapter problematises the deployment of triumphalist caring discourses within an affective technology in various advertisements and...
Available

Pastoral Power and Governmental Subjectivities: An Analysis of a Teacher Recruitment Advertisement

Pereira, Andrew Joseph

Pages: 19 –38

[Advertisements commissioned by official ministries make ideal sites for investigating how media discourses are informed by state ideologies. Teacher recruitment advertisements, in particular, may be seen mobilising an ideologically charged vision of teacher professionalism that is at once...
Available

Governmentality and Mediatisation: An Analysis of a Teacher Recruitment Advertising Campaign

Pereira, Andrew Joseph

Pages: 39 –62

[The chapter focuses on media related to a teacher recruitment video entitled Mrs. Chong and demonstrates how a coordinated media campaign disperses and circulates affective discourses of neoliberalism and governmentality. Arguing that both media and society shape each other, this chapter also...
Available

Governmentality, Geosemiotics, and the Visual Culture of School Banner Advertisements

Pereira, Andrew Joseph

Pages: 63 –88

[In what appears to be a strategy of gaining visual salience and saturation, many schools have embarked on marketing campaigns using banners to display various school achievements. Important for visual cultural studies and the dispersal of neoliberal values, the proliferation and urban phenomenon...
Available

Governmentality, School Marketisation, and the Biopolitics of Custom-Built School Advertisements

Pereira, Andrew Joseph

Pages: 89 –114

[The advent of neoliberal school reforms and school marketisation compels schools to advertise extensively and creatively for student recruitment. This chapter focuses on a particular school that has converted and modified structural features like perimeter walls for advertisement and showcasing...
Available

Critical Conceptions of Hope and Aspiration: Hopeful Recommendations

Pereira, Andrew Joseph

Pages: 115 –129

[This chapter reviews the various effects and consequences of the cultural politics of caring as instantiated in education advertisements as well as in the caring practices of teachers. This chapter theorises the affective economy based on the technologies of vulnerability and triumphalism as...

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