Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

DeepDyve requires Javascript to function. Please enable Javascript on your browser to continue.

The Political Economy of Disney

Part of the International Political Economy Series Book Series

DOI: 10.1057/978-1-137-56238-8

ISBN: 978-1-137-56237-1

Publisher: Palgrave Macmillan UK - Springer Journals

Sep 16, 2016

Available

Introduction

Bohas, Alexandre

Pages: 1 –14

[A cultural political economy (CPE) of the Walt Disney Company1 could appear to be redundant or pointless. Previous studies have castigated this firm for its supposedly standardised content and entertainment, while others have already depicted the activities of Hollywood corporations organised in...
Available

A Capitalism of World Entertainment

Bohas, Alexandre

Pages: 15 –60

[Motion picture studios promote a particular ethos of creation which regards the motion picture as simple entertainment. Strictly controlling any form of creative imagination, they structure every step of production and distribution to take full advantage of films and, consequently, to accumulate...
Available

The Rise of Entertainment Economy: A Disneyisation of Hollywood

Bohas, Alexandre

Pages: 61 –99

[Major studios have adopted similar advertising strategies of international business giants over the last few decades, playing a key economic role and forming an entertainment centre for the world economy. The business ethics of globally branded companies have permeated the entire Hollywood...
Available

A Vulnerable Civilisation of Leisure

Bohas, Alexandre

Pages: 101 –140

[Cultural capitalists have developed entertainment spheres thanks to intense diversification. Based on cultural synergies among intertwined sectors, they disseminate their narrations and practices throughout society globally. They propose heterogeneous activities and productions—interactive as...
Available

A Shallow Structuration of Hollywood Narratives

Bohas, Alexandre

Pages: 141 –178

[The global supremacy of Hollywood companies derives from the deep integration of their brand names into the daily lives of people across the world. Associated companies can profit from these narratives and symbols which confer a distinct cultural competitive advantage by ensuring a guarantee of...
Available

Conclusion

Bohas, Alexandre

Pages: 179 –187

[This book has analysed the interwoven spheres of culture, the economy and politics while taking a broad perspective on the Disney phenomenon, including the company, its products, imageries and audiences. It has also fended off artificial disciplinary barriers, widespread prejudices and common...

results per page

Prev
1
Next

Browse All eBooks