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[Fairtrade has been hailed as one of the retail success stories of the past decade.1 Sales of Fairtrade products in Britain have significantly outperformed retail analysts’ most optimistic predictions in recent years, reaching £1.78 billion in 2013.2 Britain is now firmly established as the...
[The Fair Trade movement has defined itself as, ‘driven more by the desire to make a practical difference to the lives of people’, than by, ‘a need to conceptualise generic solutions to the problems of trade and development’.1 For an international development agency such as Oxfam, this practical...
[‘Only vicars would be mad enough to buy them.’1 This was the reason given by one supermarket chief for not listing Fair Trade products in the early 1990s. Retailers argued that paying a Fair Trade premium would only appeal to a niche demographic. This response has been used by commentators to...
[In recent years, the Co-op has claimed to be the ‘Champion of Fairtrade’ in the mainstream.1 The figures go some way to support this claim: in 2011, the Co-operative Group accounted for 17.5% of all Fairtrade sales through grocery outlets and continues to achieve proportionally higher sales of...
[In responding to the Commons International Development Select Committee report on Fair Trade and Development, the Trade Union Congress (TUC) General Secretary, Brendan Barber, stated that, ‘Fair Trade is one way that consumers in Britain can make sure people who work in developing countries get...
[The Fair Trade Mark Steering group met for the first time in August 1989 and had soon defined the main objectives of the project: ‘The Fair Trade Mark is an ambition to engage UK consumer power on a significant scale, to give a fairer deal to Third World producers of basic commodities.’1 By the...
[Reflecting on 20 years of the FAIRTRADE Mark in the United Kingdom, Barbara Crowther, Director of Policy and Public Affairs at the Fairtrade Foundation, commented that: ‘When the first products with the FAIRTRADE Mark appeared twenty years ago, industry commentators predicted a temporary fad...
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