1 - 10 of 13 articles
Abstract Is it reasonable to believe (as many critics do) that informational advertising is okay, but that persuasive advertising is not okay? This article investigates the so-called “information-persuasion” dichotomy and concludes that it is manifestly illogical, a phony dichotomy. A revised...
Abstract Broad assumptions about how advertising does-and should-function in society influence the thinking and actions of critics and supporters alike. Carey, Norris, Potter, and Sandage have analyzed advertising as an institution in American society. Here their “macro” perspectives are first...
Abstract While considerable attention has been given in the literature to personality theory and its implications for advertising, to date, little progress has been recorded in effecting practice. This article focuses on a relatively new personality theory, transactional analysis (TA), and its...
Abstract Four groups of students were presented with identical advertisements for sangria wine, attributed to one of four different types of endorsers: a celebrity, student, professional expert, and company president. A fifth group serving as a control was presented with the same advertisement,...
Abstract Revenue produced for advertising should be considered by advertising managers when planning their media schedule. Woodside and Reid present the application of a survey research method to aid in choosing magazines for tourism promotion.
Abstract Advertising and marketing as fields of scholarship depend to a large extent on major scholarly publications for the exchange of ideas and research. The authors have examined six publications in the fields of advertising, marketing, and public relations in order to determine the major...
Abstract The study reported here was designed to examine the attitudes of Latin American students toward American advertising. The attitudes of 188 Latin American students were investigated, and comparisons were made with a matched sample of 193 American students. The results showed that the...
Read and print from thousands of top scholarly journals.
Continue with Facebook
Log in with Microsoft
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Sign Up Log In
To subscribe to email alerts, please log in first, or sign up for a DeepDyve account if you don’t already have one.
To get new article updates from a journal on your personalized homepage, please log in first, or sign up for a DeepDyve account if you don’t already have one.