1 - 6 of 6 articles
Abstract The Association Model, a new advertising process model based upon traditional predecessors such as AIDA, is introduced. Its steps of consumer response are described in detail; they are chosen so as to enable the model to incorporate all measures of research commonly used in advertising....
Abstract A logit model was constructed which predicted, with eighty-two percent accuracy, children's ability to distinguish between programs and commercials. The most significant predictors were age and experimental treatment. Results supported the proposition that preschoolers respond to...
Abstract Motivating consumers to conserve energy has proven to be a difficult task in the United States. One tactic that has been used on a limited basis by the Department of Energy is paid advertising. This paper examines the role of conservation within the country's broader energy problems,...
Abstract Elliott White Springs took over his family's old cotton mills in the early years of the Great Depression. During World War II he decided that the mill would profit more from producing finished cotton textiles and textile products. Immediately following World War II he launched his...
Read and print from thousands of top scholarly journals.
Continue with Facebook
Log in with Microsoft
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Sign Up Log In
To subscribe to email alerts, please log in first, or sign up for a DeepDyve account if you don’t already have one.
To get new article updates from a journal on your personalized homepage, please log in first, or sign up for a DeepDyve account if you don’t already have one.