1 - 10 of 14 articles
Abstract This study, as an extension of previous research looking at children's responses to television advertising, compared their response to radio and print advertising in addition to television. They were exposed to simulated ads for a fictitious product and their response was measured by...
Abstract The effectiveness of NAD/NARB as a self-regulatory mechanism is evaluated under “consumer advocacy” and “advertising advocacy” models. Based on past research and a content analysis of NAD case summaries, conclusions are drawn and recommendations are made. The NAD/NARB has been an...
Abstract This survey examines consumer satisfaction with the informational value of magazine and television advertising. Three significant conclusions are indicated by the data: (1) consumers are more satisfied with the informational value of magazine advertising than television advertising; (2)...
Abstract An experiment utilizing television commercials and programs was employed to examine the effect of controversial sexual content on the communication effectiveness of advertising messages. Three measures of communication effectiveness were employed: interest in commercial, affect toward...
Abstract The FTC has at its disposal a powerful, though relatively unknown remedy, injunctive relief. This paper traces the legislative and judicial history of the FTC's injunctive powers, which reached their present scope in a 1973 amendment to the FTC Act. While judicial precedent is not...
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