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Abstract As the Journal of Advertising completes its twentieth year of publication, it seems appropriate to investigate its evolution to date. The current paper looks at these first twenty years of the Journal by content analyzing the twenty-year index (among other sources). The findings...
Abstract This research examines the effects of visual and verbal advertising content on consumers' inferences about missing product attributes. While there is substantial evidence that consumers use verbal advertising claims to form inferences, little is known about the influence of pictures....
Abstract Ads that are indecent, sexist, sexy, exhibit violence to women or treat them as mere objects present a constant and even growing problem in many countries. Both the law and voluntary guidelines find it difficult to handle such ads because of the heterogeneity and flux of the norms...
Abstract Three different measures of cognitive age were administered to a sample of 355 older adults. Cognitive age was found to be a potentially valuable concept for advertising targeting, creative decisions and media selection, when used in conjunction with chronological age. Among the three...
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