1 - 8 of 8 articles
Abstract The Journal of Advertising recently completed its twenty-fifth year of publication. Evaluation of the Journal in relation to its stated mission shows the Journal is publishing articles that clearly fulfill its mission. The major challenge for the Journal in the next 25 years will be to...
Abstract Advertising researchers often assume that the audience reacts to ads homogeneously, but evidence suggests that individuals process ads subjectively on the basis of their membership in groups defined by ethnicity or gender, or their life themes or experiences. The authors examine how one...
Abstract Despite the limited empirical evidence about the effectiveness of olfactory cues in advertising, firms are increasingly using such cues in their advertisements. The authors examine the effects of olfactory cues that are used as a novelty, as opposed to a product sample, on consumer...
Abstract The author examines the effects of emotional responses to television programming (program-induced affect) on attitude toward the ad (Aad). He finds that both thoughts about the program and overall program evaluations (i.e., program liking) mediate the effect of program-induced affect on...
Abstract In a bibliometric study of the advertising literature, the authors identified the most-cited writers, most-cited published works, and co-citation networks for 1982–1985 and 1992–1995. Such connections among scholars can be used to identify streams of research in advertising; some of...
Abstract The global children's market holds tremendous potential, yet little research has been conducted on international attitudes toward advertising and family communication patterns. Using consumer socialization as a theoretical foundation, the authors examine family communication patterns...
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