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Abstract In today’s online environment, children inevitably encounter personalized advertising. However, research suggests that children are not yet able to cope with this advertising type. This study therefore investigates whether literacy training helps children recognize personalized...
Abstract Advertisers and marketers increasingly adopt and invest in audiovisual formats for their communications. In contrast, academic researchers often rely on static visual stimuli to test advertising- and marketing-related research questions. In this research note, we discuss whether and how...
Abstract When powered by artificial intelligence (AI), the effectiveness of advertising generally improves. However, evidence shows that personalized recommendations in charity advertising may have a dark side. The existing literature about the effects of personalized recommendations in...
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