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This paper describes and illustrates the utility of the Content- Based Group-Assessment Model for developing programs of con tinuing professional education. The model provides a generalized and systematic procedure for assessing the educational needs of a defined group of practitioners and for...
Most research on the effectiveness of instructional television is generalizable to school children and other "captive" audiences. Empirical support is presented here for the proposition that the typical, non-captive adult audience will attend to and appreciate exposure to instructional...
Educators are expressing a need for adult and continuing education professionals to develop marketing skills within their own staff or to seek the aid of professional marketers in the man agement, organization, and dissemination of information about their programs. This study offers empirical...
The purposes of this study were two-fold. First, to determine which, if any, attribute variables differentiated significantly be tween adult students who paid their own educational expenses and students whose expenses were paid by a public agency. Sec ond, to determine which educational goals,...
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