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This is an attempt to apply the stages of internationalization model to investigate the export behavior of firms in Singapore. The study has identified existing exporters or preexporters by stage of development in which they belong. The factors that distinguish one stage from another were...
The purpose of this empirical study is to find out the similarities and differences between first and multiple time Hong Kong holiday makers in their selection of foreign holiday destinations and the type of activities they are engaged in while spending their vacations away from home. Study...
An exploratory study examines the relationships between particular managerial practices and qualities of soft intelligence information provided by the sales forces of firms responding to a mail survey. The hypotheses explored were formulated from a review of the literature and anecdotal data....
The generic concept of marketing was first articulated some twenty years ago. It has since become the dominant paradigm in the marketing discipline. The concept has been supported in the literature by extensive reference to case studies. However, no systematic attempt to test the concept as a...
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