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In contemporary culture, marketing has defined itself as the beneficial institution par excellence, concerned primarily with the needs of society and its members. Through elaborate systems of communication, the marketing institution claims to link organizations with markets and publics and,...
Because in vitro fertilization and related practices circumvent the role of sex in reproduction and create new biological and social relationships not anticipated by the conventional nuclear family, the public responses to these practices often express discomfort with their failure to reproduce...
This paper examines the unintended consequences of marketing a specific technology— viable organ transplantation. A content analysis of print media is conducted to compare accounts of the world's first heart transplant (1967) with accounts of subsequent local transplants in a southwestern city....
The paper examines the meanings of home as portrayed in the lyrics of popular country and rock songs. These two genres were selected because they loosely represent two American subcultural traditions. The home was chosen because of the central role that it plays in most people's lives and...
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