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The marketing of certain tourist destinations can be analyzed as discourse that conveys meaning to the consumer and to the consumed. This discourse, which I refer to hereafter as paradisal discourse, is a combination of Orientalism, travel writing, discourse of the Primitive, and diverse forms...
This essays examines how twentieth century queer practices— such as queer literature, queer theory, and queer film— attempt to resist and reconfigure the historical legacy of compulsory homosexuality and the commodification of gender. I begin by tracing the ways in which the eighteenth century...
This paper argues for the introduction of deconstructive analysis of consumption text, defined as narratives co‐constructed by consumers and researchers. This strategy for reading the (re)constructed consumer is presented by addressing four questions: What is deconstructive analysis? Where does...
The culture of consumption which characterizes the economically advanced societies in this century is historically unique and evolving. Widespread misbehavior by consumers is an intrinsic element of this culture, being unintentionally stimulated by the very marketing factors which stimulate...
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