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This paper explores the role that advertising plays in shaping the collective memory of Americans by investigating the sources of the image of Santa Claus. Specifically, Coca‐Cola's claim to the modern‐day image of Santa Claus is juxtaposed with other sources of the image t(discuss the viability...
This paper addresses a topic which has been relatively neglected in the marketing and consumer research literature. Our aim is to rejuvenate discussion of what constitutes counter‐culture and what it implies about culture and consumption. Drawing on Hegel's lordbondsman tale, we present three...
In this paper, drawing on feminist film criticism, cultural theory, and reader response criticism, I discuss the consumption experience of viewing in the context of the analysis and interpretation of Hollywood films that represent gay characters. I then discuss various films in light of these...
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