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Consumption Markets and Culture Volume 4 Issue 3

Subject Areas: Marketing
Publisher: Taylor & Francis Group - Taylor & Francis
ISSN: 1477-223X
SJR: 33

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Journal Article

Santa Claus does more than deliver toys: Advertising's commercialization of the collective memory of Americans

Okleshen, Cara; Baker, Stacey Menzel; Mittelstaedt, Robert

2000 Consumption Markets and Culture

doi:10.1080/10253866.2000.9670357

This paper explores the role that advertising plays in shaping the collective memory of Americans by investigating the sources of the image of Santa Claus. Specifically, Coca‐Cola's claim to the modern‐day image of Santa Claus is juxtaposed with other sources of the image t(discuss the viability...
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Journal Article

Counter‐culture and consumer society

Desmond, John; McDonagh, Pierre; O'Donohoe, Stephanie

2000 Consumption Markets and Culture

doi:10.1080/10253866.2000.9670358

This paper addresses a topic which has been relatively neglected in the marketing and consumer research literature. Our aim is to rejuvenate discussion of what constitutes counter‐culture and what it implies about culture and consumption. Drawing on Hegel's lordbondsman tale, we present three...
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Journal Article

Gay men on film: A typology of the scopophilic consumption pleasures of cultural text

Kates, Steven

2000 Consumption Markets and Culture

doi:10.1080/10253866.2000.9670359

In this paper, drawing on feminist film criticism, cultural theory, and reader response criticism, I discuss the consumption experience of viewing in the context of the analysis and interpretation of Hollywood films that represent gay characters. I then discuss various films in light of these...
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Journal Article

Culture and corruption in international markets: Implications for policy makers and managers

Houston, H. Rika; Graham, John L.

2000 Consumption Markets and Culture

doi:10.1080/10253866.2000.9670360

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