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In Levi‐Straussian terms cooking marks the “transition between nature and culture”. Yet the study of cookbooks as placed cultural artefacts is largely neglected by consumer researchers. This essay seeks to address this oversight, setting out to explore the potential contribution of a turn to...
In the early 1990s philosopher Deane Curtin proposed a “food‐centered philosophy of human being,” whereby food became a potential site for the elimination of the self/other duality so central to Western thought. Since food is ingested and becomes part of the self, it obliges us to...
The Menu: This paper explores the complex relationship between the marketing of fast and convenience food, and Western constructions and experiences of time in late Modernity, through a polemical analysis of a set of recent British television advertisements for a variety of brands in this...
This paper looks at the importance of understanding situations and context in food consumption focusing on the rituals, habits and conventions of eating meals. It argues that meals provide a link to the wider community reflecting the shared understanding that underpins much of our routine food...
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