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This feminist re‐examination of an ethnography of Harley‐Davidson motorcycle owners uncovers a world of motivations, behaviors, and experiences undiscovered in the original work. The structure and ethos of subculture are understood differently when examined through the lens of feminist theory....
This paper investigates consumer identity negotiation via product disposition, specifically analyzing disposition as a means of identity separation, management, and incorporation within the context of tattoo removal in the United States. Evidence for separation and management functions of...
This article presents a review of recent thinking about consumers’ aesthetic experiences. These experiences are examined within the context of philosophical, psychological, and social science perspectives on aesthetics. A distinction is made between aesthetic products and aesthetic consumption,...
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