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The purpose of the article is to study how corporate actors participate in the cultural construction of the Information Society. By means of a case study, the article explores how a multinational corporation is involved in forming consumer identities—making up the subjects of consumption—by...
In this longitudinal study the authors examine the collective interplay of history, culture, policy and marketing, and their dynamic effects on entrepreneurial women in transitioning Cambodia, Laos, and Vietnam (CLV). The authors introduce a systemic model to illustrate key factors and...
The social sciences in general and consumer research in particular have been detrimentally hampered by the presumption of self‐interest as an exclusive foundation of human behavior. As a result, conduct that fails to conform to the self‐interest paradigm has often been ignored, or worse, grossly...
This culture of subcultures is the story of our own telling, and how we relate to each other. It’s also an everyday resolution to an enduring paradox: maintaining our individual identities in a society of shared signs and objects, settlements and values. So private lives are lived in public, the...
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