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Despite the popularity of online spaces that simulate aspects of consumption‐like experiences (online virtual worlds, video games and interactive functions on online retailers) conceptual tools that aim to comprehend such consumer practices are yet to emerge. In an effort to better understand...
This study addresses the role of food in boundary crossing and maintenance processes in the context of short‐term mobility. We utilize an identity and practice theory approach to understand the ways travelers relate to food in the encounter with the cultural different Other. The study was...
In recent years, there has been sustained debate pertaining to how global markets should be conceptualized, enacted, and addressed. The purpose of this study was to expose the pivotal managerial thought processes and practices of senior managers at Guinness and the actions of symblic workers...
The self and related multiple self constructs while widely applied in many guises in consumption‐focused research may be surprisingly underdetermined or misconstrued. What has been missing in particular is a critical perspective assessing an emic view of consumers’ personal theories and...
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