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The purpose of this paper is to explore contemporary consumer culture in the making. This is done by means of an analysis of historical consumer cultural products. Through an investigation of a subset of lyrics from the Southern California popular music scene of the early 1960s, themes of...
Current theory on transitional consumption seems to rest on the premises that (1) consumption facilitates role transitions; (2) consumers know how to consume their way through these transitions; (3) consumers are motivated to approach new roles; and (4) consumption solves liminality. This...
The globalization of medical services provides a useful tapestry to explore what Appadurai called the “complexity of the current global economy.” This study, employing a netnographic‐inspired exploration of internet‐based discussion forums along with other evidence, probes the cultural...
This paper describes the characteristics and benefits of a visual ethnography method called “video diary.” The authors illustrate the special features of the method based on their experiences in using it to understand consumer acculturation of Pacific Islanders in New Zealand. In brief, research...
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