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This paper uses the concepts of Disneyfication and Disneyization to discuss the (re)presentation of history at Disney’s American Adventure, Mount Vernon, Monticello, and Colonial Williamsburg. It is argued that these historical properties to varying degrees have adopted Disney principles. While...
Children’s experiences of theme parks were investigated using a broad range of data collection methods. The aim of the study was to assess the extent to which overall perceived enjoyment of the theme park experience is related to incident‐specific evaluations, periodic mood ratings, and levels...
We need Otherness to define self. As our world widens in an age of global commerce, travel, and entertainment, we encounter a sometimes bewildering array of Otherness delivered at an ever‐increasing pace. In light of postmodern diversity and hybridity, we need increasingly fundamental Others...
The postmodern marketplace has been marked by the increasing popularity of the past and a contemporary quest for history that are celebrated through consumption. This trend points to the recurring motivational theme of escape from the perceived fragmentation, instability, and inauthenticity of...
Based on previous studies and theses developed on the subject by scholars from different disciplines, the authors investigate (1) if thematization is a phenomenon of our time or if it has been around for a long time, and (2) laypersons’ thoughts and feelings about thematization compared to the...
In this auto‐ethnography, the author recounts a day spent at Graceland with other consumer researchers. During the tour, the author attends to a specialized set of details about Graceland Mansion that both reflects and amplifies his interior state. Biographical details of Elvis’s life are...
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