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One of the recurring themes within commentaries of the cultural economy is the tension between the desire of producers to exercise control over consumers and consumers' sovereignty. Using Foucault's notion of Governmentality and drawing on a study of Tesco's loyalty card programme Clubcard, the...
Dance is an integral part of culture, as is consumption. However, there is a paucity of published research regarding the effect of dance on consumption. In particular, studies on how black social dance in commercials depicts culturally defining racial tensions and stereotypes, and its effect on...
This study draws on minority consumers’ interpretations of purposefully polysemic commercials to explore political issues in the consumption of advertising, and highlights the sociopolitical role of niche-targeted advertising as a powerful cultural institution in informing and defining...
Ethnographic studies within consumer culture theory examine the cultural and personal aspects of consumer communities, often focusing on brands. While fascinating, such studies often ignore market-oriented communities spanning national states. To address these gaps, the author introduces the...
Many households include a family member with a disability. For these households, who consumes together, where they consume and when the consumption occurs often represent a complicated, nuanced set of tradeoffs. Based on in-depth interviews with families that include a child with a disability,...
Fuat Fırat has for a long time maintained a radical, outside and critical voice within marketing and consumption theory. He was one of the editors of the landmark book Radical and Philosophical Theory in Marketing, published in 1987, which sought to develop alternative modes of theorizing and...
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