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This article provides a conceptual overview of theoretical approaches to the study of markets from across social science disciplines. These approaches are arranged according to the dimensions of socialization and materialization. While necessarily simplistic and non-exhaustive, such arrangement...
This paper reveals the three major faces of the “new consumer” that has emerged during the last 30 years throughout marketing discourses. The paper shows how these faces interact to format the structure of consumer competencies: individualistic competencies of dialogue are combined with...
Neuroscience is increasingly considered a possible basis for new business and management practices. A prominent example of this trend is neuromarketing – a relatively new form of market and consumer research that applies neuroscience to marketing by employing brain imaging or measurement...
What role does the use of goods play in the shaping of commercial exchange? This question is investigated through a case study of the commercialization of Internet access services in France at the end of the 1990s. Specifically, the study traces how the uses of the Internet were made part of the...
This article addresses the “greening” of markets by inquiring into how different versions of environmental friendliness of a product are constructed and how they are placed in an order of significance in relation to each other and to other product qualities. The study extends constructivist...
The world's low-income majority is increasingly seen as a new market, the base-of-the-pyramid (BOP) market, with opportunities for new business and poverty reduction through inclusive business. This has led to research on activities geared towards this market, such as strategies for market entry...
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