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Various studies highlight the importance of discourses in consumer culture, yet fewer explore the historical development of these phenomena. This paper examines a long-view of the meanings and uses of primitive discourse in consumer culture. An investigation of the changing representation of...
Environmental sustainability as a social and marketing discourse has gathered momentum since the 1990s, forcing companies and consumers to consider how to apprehend this shift. However, this has proved to be challenging, given that sustainability itself remains a fuzzy concept. This paper argues...
Projective, depth interviews with U.S. Asian immigrants revealed their ambivalence toward the U.S. commercial sector's colonial-era representations of Asian people. These commercial representations provide polarized depictions of Asian immigrants as either threatening aliens or as model...
The significance of body and gender in the formation of consumers’ identities and agencies has been widely scrutinized. Nevertheless, this study argues that this formation is not fully understood, unless the role of height is taken into account. It leans on a practice-based perspective and...
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