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Eileen Fischer, Professor of Marketing and Anne & Max Tanenbaum Chair in Entrepreneurship and Family Enterprise at the Schulich School of Business at York University, has published research on entrepreneurs, consumers, and markets in several leading management and marketing journals. Professor...
This article investigates how foodies' adoption of New Nordic Food enables them to combine aesthetic and moral cosmopolitanism ideals. It demonstrates that consumers integrate aesthetic and moral cosmopolitan discourses through two complementary processes: the re-aesthetization of nature and the...
This study examines how a variety of national identity rhetorics are formed with the nuanced aestheticization. We focus on visual rhetorics. We use advertisements for traditional, seasonal gifts in post-postwar Japan as the context of inquiry. Two research questions addressed are: (1) how...
Marketplace icons are often markers of transnational transactions engendered by commercialization and dominance of the West. Curry as a marketplace icon helps to identify these constituents of iconicity. This article briefly examines the historical roots of curry or spicy Indian food and its...
As a means of demonstrating rock and roll’s enduring iconicity, the author offers a personal narrative of a relationship he had with a well-known rock group. This narrative is then used as data to locate four sites of rock and roll iconicity: the private, the public, the communal, and the...
This text is a personal confession projected at the background and history of e-books. Like with any new technologies, their introduction evoked hopes and fears. As technical problems vanish, and new habits are forming, the readership of e-books grows.
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