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Rock festivals occupy an important place in contemporary consumer culture. This Marketplace Icons contribution elaborates on 50 years of rock festivals’ history to trace how festivals have moved from a status of a simple musical event to that of myth. I argue that the iconicity of rock festivals...
How do employees in “new services”, such as coffee baristas and gym trainers in India, see their jobs? In this paper, we build on extensive fieldwork in gyms and coffee chains that cater to the emerging Indian middle classes. Our research highlights the importance of respect and recognition in...
How is positive deviance utilised by the news media in the destigmatisation of a consumption practice? I study this question in the context of veganism through critically informed frame analysis of a major British newspaper, the Daily Mail. This context is ideal for such an analysis as the image...
A peculiar note from a neighbor of a consumer culture theorist stationed at Miskatonic University who has gone missing arrives for you. The Arkham police have tasked the neighbor with sorting out some seemingly-incoherent academic notes left behind by the professor. In particular, they have...
This study delivers a clearer understanding of the constitution of the datapreneurial consumer, the role of the market in that construction, and the implications for consumer identity projects in the age of Big Data and an increasingly data- and surveillance-driven society. The study uses a...
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