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Lipstick has been a dominant beauty practice across cultures and throughout history. Once deemed a sign of Satan, a potential health risk, and even an illegal product, lipstick has experienced centuries of controversy to secure its status as a marketplace icon – albeit a polarising one....
Experiences are not limited to the apparent. Something absent can invade one’s perception of the world and become heavier and more forceful than what is present. Absent material can feel imposing, even commanding and restricting the consumer’s interaction with the world. In this study, we...
Combining the performance theoretical tradition that acknowledges the co-construction of service encounters with the concept of consumer tactics, this study exposes the ways in which the scripted theaters of everyday service interaction turn into micropolitical playing fields in which consumers...
A growing body of literature discusses consumer responsibilization under neoliberalism. However, after the 2008–9 financial crisis, countertendencies emerged, which have not been sufficiently theorised. Analysing post-crisis mortgage regulatory discourse in the United Kingdom, Hungary and...
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