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This article synthesizes previous literature on consumption, surrounding matters of aesthetic deliberation to offer a conceptual discussion of consumer-cultural aestheticization processes. Our main argument is twofold. First, we seek to re-orient the discussion of “the aesthetic” (i.e. something...
This article considers the way in which high-end beauty services in Johannesburg use a particular notion of “Africa” to brand themselves. Globally, the beauty industry is designed around an idea of indulgence, with pampering posited as a means of self-care, survival and joy. Marketing for beauty...
If ever a literary genre were made for consumer research, that literary genre is allegory. The word comes from the Ancient Greek allegoreo, meaning to speak of the other in the marketplace. Building on the pioneering research of Barbara B. Stern, this article considers the character and...
This study investigates the impact of systemic oppression on a marginalized group and their response to it through market-based choices of careers. The marginalized group consists of single, semi-closeted, middle-aged Irish gay men. Their lives have been severely impaired by the Catholic...
Christmas markets, originating in Germany in the Middle Ages, have transformed from small-scale, local consumption spaces into a global icon for Christmas consumption behaviours. What has facilitated this rise to a global cultural commodity for experiential consumption? Tracing the history of...
Gin is far more than just a juniper-flavored alcoholic beverage distilled or infused with botanicals. This spirit boasts an incredibly rich (albeit tumultuous) cultural and social history, and its identity has shifted considerably over the centuries. Born as a medical treatment in the eleventh...
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