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Following earlier ethnographic research on experiential immersion in nature that probe consumer responses to the poignant risks and tensions of the nature harmony paradox (Canniford and Shankar 2013; Scholz, Joachim, and Jay Handelman. “Living in Harmony with Nature: A Post-Human Analysis of...
This article focuses on embodied knowledge in customer experience. The study draws from literature on embodiment within sociology, consumption, organizational, and management studies, where the active and skillful role of the human body is acknowledged. Based on an autoethnographic study of...
The objective of this article is to show how sensory marketing can benefit from taking a multimodal and social semiotic perspective. For this purpose, the framework of “Multimodal Sensory Marketing” is suggested. Important pillars for the scaffolding of this framework are intra – and...
Hip-hop has evolved from a social and musical niche to a mass phenomenon and a key element of American pop culture with a global reach. Meanwhile, rap music and hip-hop culture are also a commercial success story in which the materialistic American Dream has once again come true. How did this...
As a result of Covid-19 outbreak, surgical facemasks first emerged as a pandemic icon to then expand into a marketplace icon, with substantial transformations in their meanings, uses, and commercial expressions. This essay contends that facemasks have become a (post-)pandemic marketplace icon by...
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