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This study analyses the visual construction of girls and notions surrounding young femininities articulated by 15 contemporary advertisements of Nordic fast fashion companies, available on their public Facebook pages in Finland. A visual discourse analysis identifies some blatantly stereotypical...
This paper contributes to art marketing and consumption literature by studying how art market participants from Brazil – a market considered “emergent” – position themselves in the global art market. Drawing on qualitative interviews with 60 art market participants and participant observation in...
Several studies on market dynamics emphasize the role of consumers and other market actors in shaping the existing market logics. However, little attention has been paid to how immigrant consumer communities navigate among market actors and the mainstream institutional environment to alter...
The nineties saw the lifting of sanctions in South Africa which implied an influx of brands that needed appropriate spaces to advertise their wares. For this reason, and the virtual end of censorship, this was the ideal context for international men’s magazines to enter the South African market....
Meat is both a loved and hated everyday consumption object across cultures and has become an icon throughout history. This article traces meat’s trajectory in the Global North and identifies four periods that contribute to its iconicity. Meat’s iconic status has been shaped by discourses on...
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