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A socialist advertiser/ adperson sounds very much like a contradiction. However, Turkish advertising was formed as a “field” from the 1960s to late 1980s by left leaning intellectuals and literary figures associated with the dominant socialist political party of the time. While entrepreneurial...
There is a statement that runs through the literature on consumer culture, one that contrasts tribal logic with market logic and asserts that they cannot be combined. This statement has become a black box of our discipline, in the Latourian sense of the term. This is especially visible when...
Global markets are making the issue of multiple markets especially evident. In light of this, the present paper proposes a theoretical framework for the study of multiple markets based on combining Michel Callon’s concept of framing with Harrison White’s concept of decoupling. Following a review...
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