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We articulate an evolutionary perspective on cultural variation, centering on the concept of evoked culture. We then demonstrate how the framework of evoked culture has been used to predict and explain cultural variation and report new tests of hypotheses about cultural variation in mate...
Nearly all commentators agree on several fundamental arguments of our target article: (a) Cultural and evolutionary views of behavior are complementary and integratable, not necessarily opposing, explanations; (b) cultural phenomena are produced by psychological adaptations; and (c) cultural...
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