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Marketing is a relatively new academic discipline. Arts marketing as a subfield of marketing began in the 1960s. Sociologists and economists were the first to contribute to the knowledge. American authors then stepped in the late 1970s to the 1990s. Starting in the 2000s, European as well as...
This article examines recent advances in organizational studies that disputed the dominance of conventional-positivist paradigms by addressing everyday life in organizations through the lens of aesthetic principles. First, I discuss developments in theory and methods, focusing on the “strong”...
This study answered two research questions: (1) do arts management educators teach about diversity issues in their courses? If so, how and why? If not, why? (2) Do demographic characteristics impact if an arts management educator teaches about diversity issues in their courses? Most respondents...
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