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Abstract This paper examines the changes in China's gender regime during the reform period, especially during China's accession to the WTO. The analysis provides a framework to relate these changes to the consumption behavior of women, especially the increased consumption of cosmetics, to...
Abstract Along with the new products, modes of behavior, and economic relations that followed China's 2001 accession to the World Trade Organization (WTO) came the introduction of new words to everyday language. The term meinü jingji, “beauty economy,” is increasingly ubiquitous, describing...
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