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The UK continues to be one of Europe’s leading investors in China. Many companies have chosen the international joint venture (IJV) option as their market entry method. However, in 2000, the growth of wholly foreignowned enterprises (WFOEs) exceeded that of JVs for the first time. Could it be...
This study empirically explores one of the important channel issues – the relationship between various channel support given to channel partners and the perceived (by managers) goal‐orientation of a firm. Results from an emerging market, India, indicate that perceived orientation towards both...
This study examines how various characteristics of the discount retail environment and the overall attitude towards a discount retail store, considered to be an abstract and global image component, influence consumers’ satisfaction and how consumers’ satisfaction, in turn, affects store loyalty....
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