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This paper investigates multimodally expressed humour (MEH) in illustrated comic tourist postcards targeting Scottish weather, culture, tourism and people. After positioning postcards as a tourism text genre, it discusses the notions of stereotypes and of humour. Since modal shift activates a...
In a historic city, physical setting determines the uniqueness of a place, and the social and cultural activities in the physical setting enrich its cultural value. Along with the demands of modernization, the development of heritage tourism facilitates urban conservation, but it also challenges...
This paper argues that battlefield tours have strong religious overtones covering remembrance and sacrifice that features non-spiritual philosophies built on emotional and cultural capital. This paper canvasses views of tourism, icons, memorials and cemeteries as contributors to cultural...
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