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Abstract This paper uses conjoint analysis to investigate ethnic differences in the importance of a product's country-of-manufacture relative to other attributes in the Nigerian consumer choice. It was found that the country-of-manufacture was more important to Yoruba than Hausa respondents,...
Abstract Studies on regional economic integration in West Africa have concentrated on conventional accounts, which focused primarily on the activities of states and their agencies. The role and activities of actors who play a key function in the political economy of the integrating states and in...
Abstract African countries face opportunities for the export of cultural products. Demand for these products has increased in recent years and has found distribution outlets via American and European mass retailers. The potential for African countries to exploit demand for locally produced...
Abstract Changes in the South African retail clothing environment have resulted in various opportunities and threats. The conventional approach to dealing with the environment is finding a strategic fit and adjusting to changes in the environment. This article shows how findings by complexity...
Abstract The continuing development of regional trade blocs, such as COMESA (The Common Market for Eastern and Southern Africa), ECOWAS (The Economic Community of Western African States) and the resurgence of a new EAC (East African Co-operation), will depend significantly on consumer confidence...
Abstract COMPETITION POLICY AND GLOBAL COMPETITIVENESS IN SOUTH AFRICA. Klein, Saul. MEASURING CONSUMER SENSITIVITY TO CORPORATE SOCIALPERFORMANCEACROSSCULTURES: WHICHCON-SUMERS CARE MOST? Zalka, Lori, Meredith Downes and Karen
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