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Research has provided proof that by enhancing employee commitment management can increase organizational effectiveness in the form of increased job performance and reduced absenteeism. There has been no indication in the literature of how the various types of commitment impact on one another, or...
This paper focuses on the environment and practice of advertising. Specifically, it examines several socio-economic and human development indicators that directly or indirectly impact advertising and explores media availability and media effectiveness. In addition, the state of advertising in...
The study has two principal objectives: (1) to examine the evolution and transformation of Igbo entrepreneurship since the Biafran war (Nigerian civil war of 1967-1970); (2) to determine what factors explain the phenomenal resurgence and growth of Igbo entrepreneurship. The essay uses a...
A survey research was designed to investigate the marketing research practices of Nigerian companies, the influences on such practices, and the relevant empirical relations. Using executive responses and descriptive and correlation analysis methods, it was found that analysis of company records,...
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