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This study aimed to examine the relationship between the Separation of Ownership and Management (SOM) and the performance of poultry farms in Ghana. Binary Probit regression was used to examine the factors influencing SOM and the owner’s willingness to separate management from ownership. The...
In Tanzania, tourism is one of the most important sectors in terms of its contribution to the nation’s GDP, employment and investment. Women entrepreneurs play a substantial role in the tourism sector. This research contributes to the growing literature on their position in tourism. The study...
Intellectual capital is a significant determinant of firm performance heterogeneity. However, research into the direct relationship between this knowledge base asset and a firm’s performance has produced contradictory results. This paper uses contingency theory to argue that a firm’s age and...
Whilst extensive scholarly works on social presence, trust, and customer loyalty exist, no research specifically focuses on measuring the relational effect of social presence and trust on customer loyalty in both online and store-based retail environments. This study proposes and tests a model...
This study explores the mechanisms and boundary conditions that will enhance the effective transformation of the firm’s market orientation (MO) into firm market performance (PERF). We examined how MO influences PERF directly and indirectly through the firm’s new product development capability...
Choosing the most effective language is critical when advertising to multilingual audiences as the success of any advertising campaign depends on whether the audience “gets” the message. This paper argues that in Africa, “getting the message” is partly dependent on language given that indigenous...
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