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International Review on Public and Non-profit Marketing

Subject Areas: Marketing
Publisher: Springer Berlin Heidelberg - Springer Journals
ISSN: 1865-1984
SJR: 19

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Journal Article

Reconnoitering antecedents of donation intention in donation crowdfunding campaigns: a mediating role of crowdfunding readiness

Vijaya,; Yadav, Ajit; Mathur, Himendu Prakash

2023 International Review on Public and Non-profit Marketing

doi:10.1007/s12208-023-00376-4

Donation crowdfunding is a type of crowdfunding wherein the funders donate funds in order to support a particular project through the internet (crowdfunding website/platform) acting as the medium. It is based on pure philanthropic motives with no expectations of any reward or return. In this...
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Journal Article

Multilevel implications for anti-consumption social marketing within the public policy framework for SDG realization: a systematic literature review

Pinto, Olavo; Casais, Beatriz

2023 International Review on Public and Non-profit Marketing

doi:10.1007/s12208-023-00375-5

This systematic literature review analyzes the topic of anti-consumption within the framework of public policy and discusses the multilevel implications for social marketing. Previous research provides a broader scope of analysis based on cases suggesting public policy implications of...
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Journal Article

Correction to: Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana

Coffie, Isaac Sewornu; Tweneboah-Koduah, Ernest Yaw; Ocloo, Elikem Chosniel; Nkukpornu, Atsu; Kastner, Adelaide Naa Amerley

2023 International Review on Public and Non-profit Marketing

doi:10.1007/s12208-023-00374-6
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Journal Article

A human-to-human approach to social marketing for sustainability and development

Rivera, Reynaldo G.

2023 International Review on Public and Non-profit Marketing

doi:10.1007/s12208-023-00377-3

The Sustainable Development Goals are a global blueprint for enhancing the quality of life and prosperity of society and the planet. Social Marketing can facilitate their achievement if it approaches social change from a humanistic and holistic perspective.In this paper, we review the literature...
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Journal Article

Social Marketing and the Sustainable Development Goals: Scoping Review (2013–2021)

Delvaux, Ibe; Van den Broeck, Wendy

2023 International Review on Public and Non-profit Marketing

doi:10.1007/s12208-023-00372-8

As social marketing interventions are effective in solving social problems and the deadline to achieve the Sustainable Development Goals (SDGs) is coming closer, it is vital to see to what extent the field of social marketing is contributing to achieving the SDGs by 2030. Therefore, this scoping...
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Journal Article

Correction to: An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing

Galiano‑Coronil, Araceli; Gil, Manuela Ortega; Varela, Belén Macías; Ripoll, Rafael Ravina

2023 International Review on Public and Non-profit Marketing

doi:10.1007/s12208-023-00373-7
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Journal Article

Correction to: Barriers to volunteering in the field of intellectual disability: a cluster analysis

Cruz, Soraia; Ferreira, Marisa Roriz; Borges, Ana; Casais, Beatriz

2023 International Review on Public and Non-profit Marketing

doi:10.1007/s12208-023-00378-2

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