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Donation crowdfunding is a type of crowdfunding wherein the funders donate funds in order to support a particular project through the internet (crowdfunding website/platform) acting as the medium. It is based on pure philanthropic motives with no expectations of any reward or return. In this...
This systematic literature review analyzes the topic of anti-consumption within the framework of public policy and discusses the multilevel implications for social marketing. Previous research provides a broader scope of analysis based on cases suggesting public policy implications of...
The Sustainable Development Goals are a global blueprint for enhancing the quality of life and prosperity of society and the planet. Social Marketing can facilitate their achievement if it approaches social change from a humanistic and holistic perspective.In this paper, we review the literature...
As social marketing interventions are effective in solving social problems and the deadline to achieve the Sustainable Development Goals (SDGs) is coming closer, it is vital to see to what extent the field of social marketing is contributing to achieving the SDGs by 2030. Therefore, this scoping...
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