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This article mainly focuses on the analysis of determinants of capital structure of 50 Bombay Stock Exchange (BSE)-listed sample companies, choosing 5 sample companies from each of 10 industries, namely cement, computer hardware, large heavy engineering, fertiliser, fast-moving consumer goods...
This article investigated whether wellbeing at work mediates the relationship between psychological capital (PsyCap) and performance. It also assessed the validity of the widely used measure for PsyCap—the psychological capital questionnaire (PCQ)-24, in the Indian work context. A sample of 225...
This article investigates the relationship between brand awareness and use and brand loyalty of Ayurveda and nature-made herbal products. Ayurveda is emerging as an alternative medicine and is gaining popularity in the world because of no side effects. In this article, a conceptual model is...
Considering social exchange theory, the current research aimed to examine the mediating impact of job satisfaction in the relationship between internal branding and organisational citizenship behaviour. The data was collected from 187 employees in the private banking sector of Chandigarh, India....
This study throws light on the diversity of online sales promotion and deal acquisition with respect to human capital (time cost and efforts cost). This is the non-monetary investment of consumer while making a purchase. The influence of non-monetary cost decides the action towards purchase...
This article examines the association between daylight hours as a proxy for the seasonal affective disorder (SAD) and stock market return. Past studies have documented different decision-making mechanisms induced by investors’ cognition mainly influenced by greed and fear. However, this study...
This paper is an attempt to investigate the reaction of stock price of Indian banks with respect to announcements of frauds. The Event Study Methodology is used to examine the impact of frauds’ announcements to stock price of banks which experienced fraud. The fraud cases which exceed ₹1,000...
I.M. Pandey (Ed.), Financial Management, Eleventh Edition. India: Vikas Publishing House, 2015, 946 pp., ISBN: 978-8125937142 (Paperback).
David Longbottom and Alison Lawson (Eds.), Alternative Market Research Methods: Market Sensing. London and New York: Routledge, 2017, 312 pp., ISBN: 978-1138843721 (Paperback).
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