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This research developed and then tested three mathematical communication models of the message-belief change process: the proportional change, the belief certainty, and the information inertia model. For each model, the change (difference) equations are presented as well as the over-time...
This study deals with the relationship between TV program variables and children's attention to the TV screen. Children were individually shown sample versions of either Sesame Street or the Electric Company. The attention levels of each child, the levels of four measures of program complexity,...
Earlier research has shown that spoonerisms (e.g., wage rate → rage wait) can be elicited by a laboratory technique in which subjects attempt to articulate a target (wage rate) preceded by biasing word items containing certain phonological characteristics of the designed error (rage wait). The...
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