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In this essay, we begin with a review of the arguments in the debate over media and then seek to move beyond the narrow issues raised by previous media criticism. We argue that a culture-centered paradigm for media scholarship is emerging that explicitly abandons many of the assumptions about...
The television viewer is an active interpreter, not a passive recipient, of programs. Viewers’ interpretations of programs mediate television effects. The “active viewer” is accepted by both traditional and critical mass communication scholars, allowing for a possible convergence between these...
The schema construct has received considerable attention in the mass communication literature during the last decade because it has helped to explain the cognitive processes associated with information processing. However, the fuzziness of the concept and difficulties associated with schema...
Because Soviet movies reflect the ideological processes and psychological atmosphere dominant during specific periods, an analysis of these movies can provide a broad understanding of major developments in the objective and subjective dimensions of Soviet life during those periods. Soviet films...
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