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- Publisher
- Addleton Academic Publishers
- Copyright
- © 2009 Addleton Academic Publishers
- ISSN
- 1948-9137
- eISSN
- 2162-2752
- Publisher site
- See Article on Publisher Site
Abstract
This paper reports the results of a study of small businesses in north Georgia, to determine to what extent they are utilizing social networking and if so, for what purpose. The research finds that small business has an established presence in the social networking domain, and to some extent is aware of the possibilities and opportunities offered, however, most are not moving beyond a passive presence. The paper concludes with an outline of its limitations, proposes approaches for further work and stresses the importance of this area for achieving competitive advantage. Keywords: Internet; networking; marketing
Journal
Contemporary Readings in Law and Social Justice – Addleton Academic Publishers
Published: Jan 1, 2014