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- Publisher
- Addleton Academic Publishers
- Copyright
- © 2009 Addleton Academic Publishers
- ISSN
- 1842-3191
- eISSN
- 1938-212X
- Publisher site
- See Article on Publisher Site
Abstract
I inspected the relevant literature on the neural mechanisms underlying the decision process, providing both quantitative evidence on trends and numerous in-depth empirical examples. Using data from LivePerson, MarketingCharts, McKinsey, and Salesforce Research, I performed analyses and made estimates regarding top reasons for abandonment during online purchase, consumer goods prepurchase research, and top three factors that influence whether a product is considered at each stage of the consumer decision journey, and clarified that neuroscientific methods enable direct inspection of implicit/unconscious processes. JEL codes: D11; D12; D91; N3; P46 Keywords: behavioral economics; decision making; consumer choice; neural events
Journal
Economics, Management, and Financial Markets – Addleton Academic Publishers
Published: Jan 1, 2019