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- Publisher
- Addleton Academic Publishers
- Copyright
- © 2009 Addleton Academic Publishers
- ISSN
- 1842-3191
- eISSN
- 1938-212X
- Publisher site
- See Article on Publisher Site
Abstract
This paper explores the concept of entrepreneurial opportunity defining four distinct typologies. The paper then postulates that all opportunities are embedded within the environment which is dependent upon how we see the environment. Further all opportunities must have a source which will determine the capabilities and strategies the firm will require to exploit it. Finally the paper outlines how we evaluate the viability of any opportunity. JEL Codes: L26 Keywords: entrepreneurial opportunity, strategy, environment, innovation, motivation, perception, opportunity evaluation
Journal
Economics, Management, and Financial Markets – Addleton Academic Publishers
Published: Jan 1, 2013