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- Publisher
- Addleton Academic Publishers
- Copyright
- © 2009 Addleton Academic Publishers
- ISSN
- 1948-9137
- eISSN
- 2162-2752
- Publisher site
- See Article on Publisher Site
Abstract
I draw on a substantial body of theoretical and empirical research on cus- tomers’ online privacy protection behaviors, and using data from Econsultancy, Edelman Berland, Flash Eurobarometer, Gemalto, HubSpot, MarketingCharts, Pew Research Center, Statista, and TrustArc, I performed analyses and made estimates regarding customer attitudes to online data collection practices, the level of responsibility for protecting an individual’s online privacy, the share of executives whose companies have taken various measures in preparation for GDPR, and the relationship between customer loyalty and retail data breaches. Taken together, the outcomes of the analysis support the notion that unmitigated access to personal data augments concerns of breach and diminishes trust. Keywords: online protection behavior; personal data privacy; breach; trust; usage intention
Journal
Contemporary Readings in Law and Social Justice – Addleton Academic Publishers
Published: Jan 1, 2018