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The New York Times and the Market for Local Newspapers

The New York Times and the Market for Local Newspapers Abstract Recent technological advances have dramatically lowered the cost of transmitting information over large distances. In the late 1990s, the New York Times implemented a national distribution strategy, expanding delivery in over 100 cities. Using cross-sectional and longitudinal data on local newspaper circulation, Times penetration, and local newspapers characteristics, we find that as Times circulation grows in a market, local newspaper circulation declines among college-educated readers. Local newspapers reposition toward local and away from national coverage, raising circulation among individuals without a degree. Availability of national newspapers in local markets changes the relationship between local preferences and local products. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Economic Review American Economic Association

The New York Times and the Market for Local Newspapers

American Economic Review , Volume 96 (1) – Mar 1, 2006

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References (17)

Publisher
American Economic Association
Copyright
Copyright © 2006 by the American Economic Association
Subject
Shorter Papers
ISSN
0002-8282
DOI
10.1257/000282806776157551
Publisher site
See Article on Publisher Site

Abstract

Abstract Recent technological advances have dramatically lowered the cost of transmitting information over large distances. In the late 1990s, the New York Times implemented a national distribution strategy, expanding delivery in over 100 cities. Using cross-sectional and longitudinal data on local newspaper circulation, Times penetration, and local newspapers characteristics, we find that as Times circulation grows in a market, local newspaper circulation declines among college-educated readers. Local newspapers reposition toward local and away from national coverage, raising circulation among individuals without a degree. Availability of national newspapers in local markets changes the relationship between local preferences and local products.

Journal

American Economic ReviewAmerican Economic Association

Published: Mar 1, 2006

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