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A new outline of social psychology.Cultural dynamics: Persuasion.

A new outline of social psychology.: Cultural dynamics: Persuasion. On the one hand, culture is defined here as an organization of shared beliefs; on the other hand, the psychological individual has been conceptualized as an organization of motives and resources. This chapter considers the processes by which these two systems influence one another, emphasizing the influence of culture on the individual. The social psychological questions are: How do shared belief systems maintain and change individuals' goals and determine their perceptions of their resources? How do individuals maintain and change the beliefs shared by others? In the model of social psychology, persuasion and invention are identified as the processes by which such influence is exerted. (PsycInfo Database Record (c) 2022 APA, all rights reserved) http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A new outline of social psychology.Cultural dynamics: Persuasion.

Gold, Martin; Douvan, Elizabeth
American Psychological Association — Aug 31, 2004
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Publisher
American Psychological Association
Copyright
Copyright © 1997 American Psychological Association
Pages
185 –202
DOI
10.1037/10225-009
Publisher site
See Chapter on Publisher Site

Abstract

On the one hand, culture is defined here as an organization of shared beliefs; on the other hand, the psychological individual has been conceptualized as an organization of motives and resources. This chapter considers the processes by which these two systems influence one another, emphasizing the influence of culture on the individual. The social psychological questions are: How do shared belief systems maintain and change individuals' goals and determine their perceptions of their resources? How do individuals maintain and change the beliefs shared by others? In the model of social psychology, persuasion and invention are identified as the processes by which such influence is exerted. (PsycInfo Database Record (c) 2022 APA, all rights reserved)

Published: Aug 31, 2004

Keywords: culture; individual; social psychology; social influence; shared beliefs; persuasion; invention; motives; resources

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